About Us
Bijel Dholakia
Managing Director
Bijel Dholakia
Managing Director at Afya Insights
Bijel has over 20 years of market research experience in the healthcare sector supporting the needs of Fortune 100 MedTech and Pharma, mid-sized companies, start-ups and university discovery programs.
Having spearheaded 250+ custom market research projects, Bijel's expertise lies in guiding clients to better understand the intricacies of their medical marketplace, enabling them to stand out in their innovation, product development, marketing, and commercialization endeavors.
Before establishing Afya Insights, Bijel served as VP of Healthcare at ORC International (now Big Village), a global market research and business intelligence firm. In this role, she led teams across various research initiatives focused on the medical product life cycle.
Bijel's industry experience extends to her tenure at Sanofi and Pfizer UK, where she held the position of Principal Medical Information Specialist. Here, she actively supported product portfolios, trained medical sales representatives, and ensured adherence to the UK’s marketing code of practice.
Recognized as a seasoned healthcare moderator, Bijel has conducted numerous insightful in-depth interviews with healthcare professionals, patients, payers, subject matter experts, and stakeholders across diverse disease states, therapy areas, and interventional/surgical procedures.
Bijel holds an MSc in Information Science and a BSc in Human Sciences from the University of London.
Afya Collaborators
Bijel collaborates with trusted research partners and subject matter experts based on specific client engagement needs.
Kim Gruidl
Principal Consultant
Kim Gruidl
Principal Consultant & Collaborator
For more than 20 years, Kim has conducted market and technology assessments for a broad range of MedTech clients, from startups to multi-national market leaders.
With a combined background in engineering and marketing, Kim communicates fluently with stakeholders throughout the medtech environment and delivers relevant, tangible findings that advance her clients’ strategic objectives.