Our Approach

Full-Service Research & Consulting  

We design and execute custom research programs built on qualitative, quantitative and secondary (desk) research with integrated analysis focused on answering  business questions and helping you move forward. 

Rely on our expertise to identify the right data from published sources, healthcare professionals and industry experts.  Trust in our industry expertise built from 20+ years of hands on engagement to interpret the data and skillfully analyze it to create a succinct story of what we found, and more importantly what it means for you.  

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Moderation Support 

If you already have a research program designed but just need experienced interviewers to help you with qualitative research then we can provide highly experienced moderators with decades of experience who fluently speak the healthcare language and can confidently talk to your audiences. 

Our moderators conduct both structured and conversational interviewing using probes and iterative questioning to dig deeper and build rapport with audiences. They uncover thoughts, feelings and contextual insights from respondents to truly uncover their perceptions and experiences.

Frequently Asked Questions

  • We gather data using a blend of primary research and published desk research.

    Published sources we interrogate include:

    Clinical and scientific databases

    • Global clinical trials databases and registries 

    • Government / industry specific resources  

    • Statistics resources 

    • IP data

    • Market, news and business sources  

    Our Primary research comprises online or face-to-face qualitative IDIs and quantitative surveys. We also conduct onsite interviews at medical conferences and trade-shows and can confidently talk to:   

    • HCPs 

    • KOLs and Subject-Matter Experts

    • Payers / Reimbursement Specialists

    • Hospital / Health System Personnel (C-suite, supply chain, procurement, practice managers)

    • Patients / Caregivers 

    • Medical association personnel 

    • Academia

  • We use analytic tools, when appropriate, to filter through data and then weave in our deep human analysis and interpretation skills borne from 20+ years of working on a variety of disease states, therapy areas, drugs, diagnostics, surgical and interventional procedures, and our knowledge of the regulatory, reimbursement and healthcare market dynamics. 

    We use an iterative research process with regular touch point meetings with you that allows you to continuously learn and challenge the insights we have uncovered to ensure they are accurate and substantiated so that you have confidence in our findings

  • Validated research insights that answers your business questions and helps you move forward!

    We also provide you with unbiased recommendations for your next steps and tell you about important research implications that you may not have even considered.

    The format for our deliverable output may comprise PowerPoint decks presented in a  read-out / consultative debrief session in which we discuss research findings and recommendations.  

    This may be supported by Excel datasheets, charts, graphs, images, and more but ultimately it’s our research findings and recommendations that stand out from the data forest.